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BRANDING
Brand Guidelines / Style Guide
Logo Design
Corporate Identity/Stationery Package (Three or more)
Branding/Rebranding

MARKETING RESEARCH
Focus Groups / Consumer Research (Qualitative)
Customer Surveys (Quantitative)

PUBLIC RELATIONS/COMMUNICATIONS
Sales/Data Sheet
Sales Literature – Multiple Pieces
Speech
PR Campaign – Single Market
PR Campaign – Multiple Markets
PR Campaign – Non-profit, charity, cause
Internal Relations/Communications Program
Internal Relations/Communications Program (Non-profit)
Newsletter
Annual Report (Public company)
Annual Report (Non-profit)
Feature Story
Technical Article
Social Responsibility Campaign/Program
Crisis Communications – single event
Media Kit

SPECIAL EVENT MARKETING
Single event
Two or more events
Non-profit – single event
Non-profit – 2 or more events

PRINT COLLATERAL & DIRECT MARKETING
Direct Mail: Two-Dimensional Mail (Single item)
Direct Mail: Two-Dimensional Campaign (Two or more pieces)
Direct Mail: Three-Dimensional
Product or Service Brochure (Single)
Product or Service Brochure (Two or more)
Product or Service Catalog
Company or Organization Brochure

PROMOTIONAL PRODUCTS, PACKAGING & POP
Point-Of-Purchase Display
Product Packaging
Promotional Product: Single
Promotional Product: Campaign (Three or more)

TRADESHOWS & DISPLAYS
Tradeshow Booth: Small (100 sq.ft. or smaller)
Tradeshow Booth: Medium (101 to 500 sq.ft.)
Tradeshow Booth: Large (500 sq.ft. or larger)
Non-tradeshow Promotional Booth
Tradeshow Campaign (Three or more events)
Tradeshow Giveaway
Fixed Installation (Lobby or public area)

ADVERTISING
Paid Display, Standard
Paid Display, Rich Media
Paid Social Media
Newspaper Single
Newspaper Campaign (Two or more)
Outdoor Single
Outdoor Campaign (Two or more)
Magazine Single
Magazine Campaign (Two or more)
Radio Single
Radio Campaign (Two or more)
TV Single
TV Campaign (Two or more)
Online Video
Online Commercial

ELEMENTS OF ADVERTISING
Concept / Design
Copywriting
Illustration
Photography

MARKETING CAMPAIGN (THREE OR MORE MEDIA REQUIRED)
New Market Segment or Product Launch
Business-to-Business
Business-to-Consumer
Non-profit
Small Budget (Under $25,000)
Medium Budget ($25,000 – $150,000)
Large Budget ($150,001+)

WEBSITE
Business-to-Business
Business-to-Consumer
Non-profit
Most Improved
Small Budget ($10,000 or less)
Microsite
Landing Page: Business-to-Business
Landing Page: Business-to-Consumer
Landing Page: Non-profit
Blog

ONLINE MARKETING
Digital A/B Testing
SEO
SEM
Google Analytics
Video on External Site (YouTube, Vimeo)
Social Media Campaign: Business-to-Business
Social Media Campaign: Business-to-Consumer
Social Media Campaign: Non-profit
Email Communication: Single
Email Communication: Campaign (Two or more)
Online Marketing (Across two or more unique platforms)
Case Studies / White Papers
Customer Relationship Management or Loyalty Program
Marketing Automation

INTERACTIVE & MULTIMEDIA
Webinar
Animation
Video: Marketing
Video: Feature or Documentary
Interactive/Multimedia Marketing Presentation
Mobile App

SPECIAL AWARDS FOR AMA MEMBERS
Maverick Marketing
Shoestring Marketing ($7,500 OR LESS)
Corporate Citizenship
Best Plan B
New Kid on the Block Marketing


For questions, please contact our event Co-Directors: crystalawards@amahouston.org.

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